CJ Bowry

In 2013, unable to find a charity that could tell her where exactly her son Sal’s outgrown shoes would find their new feet if she donated them, CJ founded Sal’s Shoes. To date, in 9 years, the charity has now distributed over 4,000,000 pairs of shoes in 59 countries around the world. 

Claudia Goy
U.K. Logistics

Claudia was one of our first volunteers, helping with the sorting and packing of incoming shoes when Sal’s Shoes was started in a garage. Her background in international shipping and logistics has stood her in good stead since becoming more involved with the administration of Sal’s Shoes and in particular the finding of new feet across the U.K. In her free time Claudia is most likely to be found in the Surrey countryside walking her two dogs or pounding the streets in her running shoes.

Communication & Design

Georgiee came into Sal's life before he could even walk, fast forward 11 years & she now looks after all things 'communication & design' at SS HQ. She's a mum to Savanna & Tallie & loves helping Sal's Shoes grow & reach more people, which in turn means more protected feet, which is a #winwin in her eyes!

Grant Funding

It took just one phone call with CJ for Caz to be hooked on Sal’s Shoes - and more than two years’ later she’s still here.  A fundraiser for the past 20 years, Caz is loving telling the Sal’s Shoes story to funders big and small.  When she’s not persuading charitable trusts to give Sal’s Shoes a grant, Caz can be found walking her dog on the Sussex downs, sea-swimming in Brighton and being mum to three (perpetually hungry) teenage boys.

Mark Tantam
Chair of Trustees

A comparative newcomer to the Sal’s family, Mark came on board in 2021 to help CJ and the team strengthen the financial processes that underpin the organisation.  He now sees every day the impact that this charity is making on so many young lives both in the UK across the world. As he says “it is immensely humbling”.

Russell Dixon-Box

Russell has two children, Holly and Humphrey, and is an investment professional who also works as a director of his family's hotel business in Bournemouth. Russell and his hotel have been very active in charity fundraising for a number of years. Russell brings his fundraising and hospitality experience to Sal’s Shoes.

John Roundhill

John heard CJ on national radio in 2019 and was so impressed he contacted CJ and agreed to start volunteering before she left the BBC studio.  Now living in the South West he can no longer help at HQ each week but is thrilled to have joined the Board of Trustees.  John is a Headhunter and ex Trustee of another charity with a similar solution based approach.

Sarah Nelson Smith

Jossie and Sal have been buddies from the start. Sarah visited the Snehalayam orphanage in India with her then 5 year old to take shoes for all of the boys, and knew immediately that she wanted to do more to support Sal’s Shoes. Sarah brings commercial and strategic insight, together with a strong desire to make positive change.


Please contact us at [email protected] if your company is interested in supporting the work of Sal’s Shoes.

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Grants 2023-24

The following foundations have all supported us by providing financial support:


The following companies have all generously supported us by offering to carry out a good deed for a worthy cause:


We have worked in collaboration with: