In 2013, unable to find a charity that could tell her where exactly her son Sal’s outgrown shoes would find their new feet if she donated them, CJ founded Sal’s Shoes. To date, in 9 years, the charity has now distributed over 4,000,000 pairs of shoes in 59 countries around the world.
Communication & Design
It took just one phone call with CJ for Caz to be hooked on Sal’s Shoes - and more than two years’ later she’s still here. A fundraiser for the past 20 years, Caz is loving telling the Sal’s Shoes story to funders big and small. When she’s not persuading charitable trusts to give Sal’s Shoes a grant, Caz can be found walking her dog on the Sussex downs, sea-swimming in Brighton and being mum to three (perpetually hungry) teenage boys.
A comparative newcomer to the Sal’s family, Mark came on board in 2021 to help CJ and the team strengthen the financial processes that underpin the organisation. He now sees every day the impact that this charity is making on so many young lives both in the UK across the world. As he says “it is immensely humbling”.
Russell has two children, Holly and Humphrey, and is an investment professional who also works as a director of his family's hotel business in Bournemouth. Russell and his hotel have been very active in charity fundraising for a number of years. Russell brings his fundraising and hospitality experience to Sal’s Shoes.
John heard CJ on national radio in 2019 and was so impressed he contacted CJ and agreed to start volunteering before she left the BBC studio. Now living in the South West he can no longer help at HQ each week but is thrilled to have joined the Board of Trustees. John is a Headhunter and ex Trustee of another charity with a similar solution based approach.
Sarah Nelson Smith
Jossie and Sal have been buddies from the start. Sarah visited the Snehalayam orphanage in India with her then 5 year old to take shoes for all of the boys, and knew immediately that she wanted to do more to support Sal’s Shoes. Sarah brings commercial and strategic insight, together with a strong desire to make positive change.